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Porting to Mac OS X
Tap new, promising markets and make your existing Windows applications available to Mac OS users.
Trend Setters
A recent example is the games manufacturer Valve, who ported the platform Steam to Mac and was then praised for this decision by the media and community. Even Microsoft ports all versions of the beloved Microsoft Office package to Mac OS X.
Top benefits
Impressive Market Potential
Mac OS X users are generally more willing to spend on high-quality software. There are less pirate copies in circulation on Mac systems than on Windows.
Less Competition
There is much less software for Mac OS X than for Windows and so there is a lot less competition. A number of niches are still unoccupied.
Automatic Marketing
News of a new software product spreads like wildfire through the Mac community. People talk about the latest releases in podcasts and forums, informing a large number of users. Software publishers who port applications to Mac OS X frequently feature positively in magazines, podcasts, and newsletters from all over the world.
Simple Distribution
CD pressing is rarely required as Mac users are used to buying their software online.
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